Sally B's Skin Yummies
Client had established a reputation as an organic, EWG verified, natural beauty product line, gaining attention from celebs like Kimberly Snyder. However, unprepared for the attention, client felt she missed an opportunity for more reach with products that looked DIY and amateur.
SERVICE
Brand Identity Process
01. Mood Board
02. Logo + Brand Identity Process
03. Deliverables + Brand Guide
MOOD BOARDS
Following an in-depth Consultation, I spend a whole week researching your company, goals, audience, competitors, etc., to narrow down 3 look and feel options that would make the most sense for what you're trying to accomplish. I've found it to be more effective to first set the tone, and have that direct the logo and brand identity designs, versus wasting time designing too wide and exploring options that are not relevant for the "vibe" you're trying to depict.
01
LOGO + BRAND IDENTITY PROPOSALS
Based off the chosen Mood Board, I develop 3 different Logo and Brand Identity sets. One style can go so many ways, and likely, your target audience has been exposed to many competitors similar to you. So our goal at this stage is to create as realistic of a brand mock up we can, so you can fully visualize your product, brand, how it stands up on the shelf, next to competition, and if it's a good fit for you and your team.
02
DELIVERABLES + BRAND GUIDE
After choosing a Logo and Brand Option, I set your Brand Guidelines and begin implementing your brand onto your chosen collateral pieces or product packaging. These guidelines will include any and all instructions you may need to ensure your brand stays consistent over a long period of time, so you can effectively build up your brand awareness and brand equity.
03
view more of my work
PORTFOLIO + CASE STUDIES
Click to see more.
