the brand identity process
FOR GROWING YOUR BRAND TO THE NEXT LEVEL
Best suited for established businesses ready to expand to new audiences, level up their look, and create a recognizable brand.
your own brand team
We believe in creating empowered business owners who can successfully execute their brand consistently with or without us. However, if you find you like the ease of have your own regular brand team, we can continue on at a quarterly or monthly retainer rate fit to your needs and budget.
THE BRAND IDENTITY PROCESS
how it works
A blend of strategy, consulting, and design services, we've been using the Brand Identity Process to build beautiful brands that work for over half a decade. The process helps you clarify your vision, pull out the messaging we know you have in you, and create a design that feels true to you and your biz.
BUILD YOUR PACKAGE
WE START BRANDING
CHOOSE YOUR BRAND
IMPLEMENT + KICK BUTT
STEP #01: DELIVERABLES + ADD ONS
build your package
Use the list below to decide what pieces you want designed and as a reference when filling out the Branding Questionnaire.
INCLUDED IN EACH PACKAGE:
We'll cover all the ground work – ideal clients, key points, pain points, funnels, goals, strategy, etc.
brand story +
It doesn't matter how good it looks if the messaging is off. We'll help with effective copy writing that builds in a brand story specific to your business and audience.
The easiest way to start publicly implementing your brand is through social media, so we'll create Canva templates that help you stay cohesive.
Our project manager will be available to assist with any help, reminders, or accountability for things we may need from you.
THEN CHOOSE AT LEAST ONE:
Freebie design, copy writing editing, promotional graphics, opt-in page banners, social media posts.
facebook + insta
Set up, graphics, Target Audience, research, A/B test campaigns, analytics, copy writing, etc.
sales promo + pitch deck
Brand decks for pitching, 8-10 slides, Powerpoint, copy writing editing, sales sheet, email banner.
Banners, graphics, thumbnail images, profile photos, email blast banners, social media promo.
Profile photo, cover photo, channel mock up, video cover templates, up to 5 categories, etc.
Help with copy writing 5-7 emails for new subscribers, to ensure you're leading to sales.
or video shoot
Branded photo or video shoot, up to 20 images or 1 3-5 minute video, styling direction, San Diego only.
Includes 5 pages, content flow and design, mobile friendly, built out on Wix, Wordpress, or Shopify.
STEP #02: BOOK YOUR
After building your package, you can book a Discovery Call – a quick meet & greet to ask any questions and feel confident we're the right team for you before committing.
STEP #03: RELAX WHILE WE DO OUR THANG...
brand identity process
We'll start off the process by sending over Mood Board, Font, Color, and Logo Style options (if you chose to have a logo designed.) This helps us ensure we're setting the right tone from the get-go and not wasting any unnecessary time on designs not fit for you or your audience's taste.
Example of Mood Board Options
choose your brand
STEP #04: BRAND PROPOSALS
Depending on the package you chose, you'll receive up to 3 brand options to choose from. These will include mock ups of what your deliverables might look like so you can feel confident about our direction before we move into the implementation stage.
*Example shown is if you choose to have three Brand Proposal options. You can decide how many options you'd like when building your package. All packages include room for revision.
STEP #05: RECEIVE YOUR FULLY CUSTOM BRAND AND...
go forth + kick ass
We'll wrap up your brand package with all your Final Deliverables, Brand Assets, a Brand Guide, custom Strategy Plan, and walk you through it all on a recorded Zoom call so you can confidently move forward, grow your big brand, take over the world, or whatever big goal you're going to tackle.
OPTIONAL ONGOING SUPPORT
If you'd love to continue having your own brand team supporting you each month, monthly strategy sessions, cohesive content, messaging, and more, we create a custom monthly retainer for your business.
what clients say
TESTIMONIALS + RESULTS
The Brand Identity Process was fun and forced me to focus. It sent me on a year+ of solid growth. 2019 was up 33% after launching in October 2018. Kat was amazing from start to finish on our project! I tend to way overthink everything. She somehow knew how to wade through all the 'thinking' to get to the 'feeling' of my brand. She was able to put something together that was not only gorgeous to look at, but felt right, too. I am always so excited to show off what ever she puts her touch on!"