BRAND IDENTITY DESIGNER FOR SMALL BUSINESSES
I've been a graphic designer for over ten years, six of which I've specialized in Logo and Brand Identity Design. I made the switch to focus specifically on branding because I realized that a logo design is just not enough. Brand owners need more than a fancy logo to compete against big corporate budgets and shortening attention spans.
I AM ON A MISSION
to help business owners deliver their gifts, services, or products to the audience that needs them through cohesive, effective Branding that helps them stand out in the market place.
BECAUSE I BELIEVE
serving purpose driven, real-people powered businesses helps strengthen local business, thus affecting our direct families and communities, and impacting our world at large.
I've realized my best contribution to the betterment of this planet is to support and empower business owners. By utilizing branding to help communicate their passion, stories, and gifts, we can alter the professional landscape, pave new business paths, and improve the world for the generations that follow.
NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT'S THE ONLY THING THAT EVER HAS.
– MARGARET MEAD
THINGS I AM PASSIONATE ABOUT
Authenticity, Honesty, Quality. Sincere Relationships, Good Business Ethics. Travel, Adventure, Freedom, Fun. Finding space for Joy, Silliness, Kindness, Childlike Wonder. Experimenting with new ideas, exploring possibilities, dreaming big! Meeting new people, passionate movers and shakers, deep conversations. Organizing ideas or concepts for other people, creating systems that improve efficiency, helping people communicate their mission more effectively. Being an active participant in the world around us, helping ourselves by helping each other, improving our communities by sharing our gifts, stories, and experiences.
WHO AM I?
My name is Kathlene Mai Reyes, Kat Mai for short! I live in sunny San Diego, California with my daughter and two pups. We enjoy traveling, camping, hanging out at the beach, eating all the foods, reading, writing stories, doing puzzles, and watching history documentaries! I've been a graphic designer for over ten years, six of which I've specialized in Brand Identity Design. My most recent project is to share what I know with small business owners in an easy, accessible, DIY setting over on my blog, Rebrand Your World.
A FEW FUN FACTS
I am Filipino-American, born in Chicago, grew up in Hawaii, then moved to San Diego as a kid.
ENFP / Enneagram: 7, 2 / Astrology: Cancer / Gallup Strengths: Maximizer, Positivity, Strategic, Activator, Woo
I love throwing BIG, themed parties!
(Hellooo Glow-in-the Dark kids parties and turning my house into Hogwarts.)
My first time scuba diving was not in San Diego or Hawaii, but in glacial waters in Iceland. (Guess I'm part viking!)
I used to be allergic to cats. (Ha! The irony.)
I won 2nd place in my 4th grade science fair for what I now realize was a worm compost! (I picked it because worms were easy to draw. Ha!)
DESIGN EXPERIENCE TIMELINE
Little 12 y/o Kat joins Yearbook in Middle School and starts designing for the first time, learning tricks in Yearbook Camp!
After 6 years in Yearbook (Editor-in-Chief for 2), Kat takes plunge and goes to art school to pursue being a Graphic Designer.
Three years and a Bella baby later, Kat graduates with a BA in Graphic Design from Brooks Institute in Santa Barbara.
Kat starts taking freelance clients on the side. During these years, Kat realizes the impact of a full brand over just a logo design.
Kat commits full time to business, officially launches Kat Reyes Design, selling only the Brand Identity Process Packages.
After dozens of clients, Kat now teaches branding process as a consultant, mentor, and speaker.