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PORTFOLIO OF PREVIOUS WORK
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GK CHEER
GK Cheer provides quality, American made, custom uniforms for the All Star Competitive Cheer industry. In need of elevating their brand and marketing material, I was brought on to take lead of all GK collateral, including their three annual lookbooks that launch their selling season.
SAN DIEGO HILTON BAYSIDE CAMPUS
A dual property location, Hilton Garden Inn and Homewood Suites, share a chic, trendy space in the heart of Little Italy and was in need of a brand that encompassed both. SDHBC wanted to separate themselves from other sister Hilton properties, and to better align themselves with the high quality, stylish, welcoming and well-designed interior they proudly boasted on their harbor-side property.
GROWN4
Grown4 is an innovative cannabis and hemp company that focuses on using science based research and community driven programs. With their own storefront location in Arizona, G4 was in need of its own brand packaging to sit on shelves next to other vendor products. Three options were provided to help the owner decide which of their various customer demographics they would focus their packaging toward.
SALLY B'S SKIN YUMMIES
Sally B had been known for her organic skin care products for a long time, but really reached acclaim after author and influencer Kim Snyder introduced Sally’s products to her audience. Following the buzz, Sally realized the need to rebrand her company to look like the high quality, celebrity level product they are.
EARTH'S NATURAL CLAY
Client acquired a premium bentonite clay company, but lacked the high end brand that matched its price point, made it difficult to compete online, and didn't interest buyers for retail contracts.
EQUILIBRIO
After being one of the only prenatal massage specialists in San Diego for over 15 years, a new millennial competitor opened up shop and began taking Equilibrio's customer base. After rebranding, owner Nicole T. said the company experienced "a year+ of solid growth" and that a year later business was up 33% from just rebranding alone.
SMARTHER NEWS
Former Fox News Anchor, Jenna Lee Babin, wanted to create a news platform for the busy woman to keep up-to-date on just the facts, without getting overwhelmed in a world with conflicting news media. Together we created square cards to provide bite-sized news for the busy woman!
MAMA LACHO MASSAGE + HEALING CENTER
Client wanted a brand that depicted natural, healing, earthy feel but retained vibrancy, saturated colors, and elements inspired by international prints and designs, which reflected some of the ancient healing modalities used from other countries.
MAVEN ARTISTRY
On a mission to innovate to elevate other lash extension artists, this client was in need of a brand to begin selling branded products to her clients and workshop students.
JJ DRISCOLL + ASSOCIATES
The client was in need of a fresh, new brand to launch onto newspaper ads, billboards, posters, and benches in Chicago. Their team represents individual and their families who suffered from serious injury or death due to negligence, and wanted a brand that would show their audience that legal support could be accessible and affordable.
BEACON HOME LENDING
After many successful years as a mortgage lender, the client was ready to expand and better define the clientele she was attracting through a fresh rebrand.
ESSENCE DISCOVERY CENTER
Yoga Instructor & Massage Therapist who’s office was located cliffside facing the beach, and was starting to host community events, meetups, social networking events, etc. all focused around bringing together different holistic wellness approaches.
POSTAL ANNEX
Graphic design work for Postal Annex, a series of posters and promo collateral for use in their offices nation wide.
MARITIME MUSEUM OF SAN DIEGO
Series of promotional material, including billboards, posters, magazine ads, newspaper ads, and display collateral for The Maritime Museum of San Diego, one of the largest collections of historic sea vessels in the United States.