GK CHEER
GK Cheer provides quality, American made, custom uniforms for the All Star Competitive Cheer industry. In need of elevating their brand and marketing material, I was brought on to take lead of all GK collateral, including their three annual lookbooks that launch their selling season.
ROLE
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Conceptual Design Process
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Photoshoot Style & Art Direction
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Layout Design & Pagination
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Photo Editing
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Cross Department Collaboration with Marketing, PLM, Web, etc.
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Worked with Third Party Vendors, Photographers, etc. to Execute Vision
SAN DIEGO HILTON BAYSIDE CAMPUS
A dual property location, Hilton Garden Inn and Homewood Suites, share a chic, trendy space in the heart of Little Italy and was in need of a brand that encompassed both. SDHBC wanted to separate themselves from other sister Hilton properties, and to better align themselves with the high quality, stylish, welcoming and well-designed interior they proudly boasted on their harbor-side property.
ROLE
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Brand Design Exploration Process
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Logo Design
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Collateral Design
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Brand Guide
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Brand Assets
SALLY B's SKIN YUMMIES
Sally B had become known for her organic skin care products for a long while, but really reached acclaim after author and influencer Kim Snyder introduced Sally’s products to her audience. Following the buzz, Sally realized the need to rebrand her company to look like the high quality, celebrity level product they are.
ROLE
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Brand Design Exploration Process
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Logo Design
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Collateral Design
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Packaging Design
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Brand Guide
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Brand Assets
GROWN4
Grown4 is an innovative cannabis and hemp company that focuses on using science based research and community driven programs. With their own storefront location in Arizona, G4 was in need of its own brand packaging to sit on shelves next to other vendor products. Three options were provided to help the owner decide which of their various customer demographics they would focus their packaging toward.
ROLE
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Brand Design Exploration Process
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Logo Design
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Collateral Design
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Packaging Design
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Brand Guide
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Brand Assets
SOME PREVIOUS CLIENTS INCLUDE...
testimonials
& kind words
FROM FORMER CLIENTS, COLLEAGUES, MENTEES, & FRIENDS
The Brand Identity Process was fun and forced me to focus. It sent me on a year+ of solid growth. 2019 was up 33% after launching in October 2018. Kat was amazing from start to finish on our project! I tend to way overthink everything. She somehow knew how to wade through all the 'thinking' to get to the 'feeling' of my brand. She was able to put something together that was not only gorgeous to look at, but felt right, too. I am always so excited to show off what ever she puts her touch on!"
meet
KAT
MAI
For 15 years I've been a graphic designer, nearly 10 of which I spent specifically focused on branding, marketing, and packaging design for small businesses.
Currently I work for Elite Sportswear, taking marketing concepts from vision to reality for GK Cheer look books and Omni Cheer catalogs. Throughout the year, I help plan photoshoots, design look books, create original artwork, hire models, edit photographs, develop marketing promotions, and more.
Happy single mom, enjoying the sunshine and beach life in San Diego!
