beautiful brands that convert

We combine attractive but strategic design choices with effective messaging and consistent marketing to create a custom, high end, impactful brand you and your audience will love.

We combine attractive but strategic design choices with effective messaging and consistent marketing to create an impactful brand you and your audience will love.

It can be frustrating to find contractors that deliver beautifully executed designs, while still understanding the strategy, copy writing, marketing, messaging, and point of it all. This is where we step in.

DESIGN EXPERIENCE TIMELINE

2002

Little 12 y/o Kat joins Yearbook in Middle School and starts designing for the first time, learning tricks in Yearbook Camp!

2006

After 6 years in Yearbook (Editor-in-Chief for 2), Kat takes plunge and goes to art school to pursue being a Graphic Designer.

2009

Three years and a Bella baby later, Kat graduates with a BA in Graphic Design from Brooks Institute in Santa Barbara.

2014

Kat starts taking freelance clients on the side. During these years, Kat realizes the impact of a full brand over just a logo design.

2015

Kat commits full time to business, officially launches Kat Reyes Design, selling only the Brand Identity Process Packages.

Today!

After dozens of clients, Kat now teaches branding process as a consultant, mentor, and speaker.

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BRAND IDENTITY DESIGNER FOR SMALL BUSINESSES

I've been a graphic designer for over ten years, six of which I've specialized in Logo and Brand Identity Design. I made the switch to focus specifically on branding because I realized that a logo design is just not enough. Brand owners need more than a fancy logo to compete against big corporate budgets and shortening attention spans. 

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what to expect

STAGES OF THE BRAND IDENTITY PROCESS

Our services are best fit for entrepreneurs and owners focused on creating positive, impactful changes through their businesses. We're dedicated to creating beautiful, effective brands and a marketing strategies that work, and as such focus only on collaborating with businesses ready to invest, take action, and commit to their growth.

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01.

BRAND CONSULTATION

One hour, face -to-face, in-depth consultation where we talk anything and everything about your business, your goals, design styles, and more.

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MOOD BOARDS

There are endless variations of design routes we can go, so to narrow things down, we'll set the tone first to make sure our look and feel is right.

02.

BRAND IDENTITY PROPOSALS

Where all the magic happens, you'll receive three fully realized brand concepts completely ready to move forward, including collateral mockups to better envision your brand. All you need to do is choose!

03.

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DELIVERABLES

After choosing your desired brand, we'll implement your new brand on a few pre-decided collateral pieces and provide you with a set Brand Guide, describing how to use your assets and new brand!

04.

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AFTER BRAND
ACTION PLAN

My goal is to make sure you have everything you need to carry out your brand effectively and consistently moving forward, with or without me. However, you do have the option to hire my Brand Consulting services to help direct you or your in-house design team.

05.

what clients say

TESTIMONIALS + RESULTS

what clients say

TESTIMONIALS + RESULTS

erika so // happiness coach

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

nicky lehwald // energetic healer

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

what clients say

TESTIMONIALS + RESULTS

erika so // happiness coach

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

nicky lehwald // energetic healer

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

what clients say

TESTIMONIALS + RESULTS

erika so // happiness coach

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

nicky lehwald // energetic healer

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

what clients say

TESTIMONIALS + RESULTS

erika so // happiness coach

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

nicky lehwald // energetic healer

Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...

brand strategy + design

FOR WORLD CHANGERS, CYCLE BREAKERS, THOUGHT LEADERS

I'M KAT

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Over a decade of design experience building brands in a wide range of industries, now on a mission to bring brand visions to life for big thinkers, cycle breakers, and thought leaders.

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Why? Ten years ago, I was depressed, in a toxic relationship, struggling as a single parent, and unemployed. I've since realized the steps I took to change my life and start my business, was my way of rebranding myself.

Now I want to empower and support anyone else brave enough to share their stories, services, art, or solutions with the world.

the world is changing

THANKS TO PEOPLE LIKE YOU

people are waiting
for what you offer

There are people craving your exact voice, talent, specialty. But if you're struggling to get out of your head, and into their feed, let's come up with an easy, realistic plan, custom for you, that equips and empowers you to show up.

you bring value, but you aren't monetizing

A common struggle for many is over giving, not knowing how to structure pricing, or feeling doubt that someone will pay your rates. The solution is strategy. Let's dive in deep, identify issues, and set you up to sell in a way that feels good.

so many big goals,

such little bandwidth

The kind of people who change the world are often creative, big thinkers. This often means they also feel overwhelmed, frustrated, or scattered. Let's work together to get you a clear roadmap you can tackle and tools to help you do it.

services

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STRATEGY

Effective brands are built off a clear vision and stable foundation. Together we'll find your unique position in the market and clarify your direction before designing.

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IDENTITY DESIGN

My most popular package for next level growth, ready to start showing up in the market place as the top notch brand you are through a custom Brand Identity Process.

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COACHING

An empowering mix between DIY and coaching, in this setting we can walk through the basics of what you need to get your business or brand up and running in the best way for you.

YOUR STORY

Do you have a message that needs to be shared with the world, but lack clarity or vision to pull it all together?

YOUR SERVICE

Do you have a solution you know could help, but aren't sure how to get in front of the people who need it?

YOUR BUSINESS

Are you an established business but you know your look doesn't communicate the top notch brand you are?

REBRAND FOR NEXT LEVEL GROWTH

SET THE VISION. IMPLEMENT THE STRATEGY. EMBODY THE BRAND.

How much time and money are you wasting, hopping around from designer to designer?
Is your audience confused by your messaging? Do they know how valuable you can be to them?
Do you want to become a household, recognizable brand but know you still look DIY and amateur?

Many of the struggles business owners face can be remedied through strategic brand movements. Finally get a brand that clearly communicates your value at a glance, effectively speaks to the audience you're targeting, and makes you feel excited and proud to represent you.

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YOU KNOW YOU NEED TO
REBRAND IF...

– People constantly question your rates

– People don't understand what your service or business does

– There's a lot of competition for your service or industry, and you don't know how to stand out

– You've been through numerous iterations of designs and designers, but still can't get the look you're after

– Younger or lesser quality competition is getting the deals, investors, or followers you seek

– You've been around a long time, but no one knows or recognizes your company

– Your company or service is multi-faceted, so you struggle with direction or building concise marketing

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PEOPLE DO NOT BUY GOODS AND SERVICES.
THEY BUY RELATIONS, STORIES, AND MAGIC.
– SETH GODIN

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EXCLUSIVE PARTNERSHIP WITH PEARL RESOURCING

A Product and Packaging Development Agency

Exclusive Partnership with Pearl Resourcing

A Product and Packaging Development Agency

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DESIGN IS A LOT LIKE CLEAR THINKING MADE VISUAL.
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– EDWARD TUFTE
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People do not buy goods and services.
They buy relations, stories, and magic.
– SETH GODIN
PEOPLE DO NOT BUY WHAT YOU DO. THEY BUY WHY YOU DO IT.
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– SIMON SINEK
PEOPLE BUY FEELINGS. BRANDING SETS THAT TONE.

People make purchasing decisions based off how they perceive a product or service will make them feel. We can work together to get you a Brand Identity that sets that tone, and communicates it at a glance.

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The Brand Identity Process was fun and forced me to focus. It sent me on