beautiful brands that convert
We combine attractive but strategic design choices with effective messaging and consistent marketing to create a custom, high end, impactful brand you and your audience will love.
We combine attractive but strategic design choices with effective messaging and consistent marketing to create an impactful brand you and your audience will love.
It can be frustrating to find contractors that deliver beautifully executed designs, while still understanding the strategy, copy writing, marketing, messaging, and point of it all. This is where we step in.
DESIGN EXPERIENCE TIMELINE
2002
Little 12 y/o Kat joins Yearbook in Middle School and starts designing for the first time, learning tricks in Yearbook Camp!
2006
After 6 years in Yearbook (Editor-in-Chief for 2), Kat takes plunge and goes to art school to pursue being a Graphic Designer.
2009
Three years and a Bella baby later, Kat graduates with a BA in Graphic Design from Brooks Institute in Santa Barbara.
2014
Kat starts taking freelance clients on the side. During these years, Kat realizes the impact of a full brand over just a logo design.
2015
Kat commits full time to business, officially launches Kat Reyes Design, selling only the Brand Identity Process Packages.
Today!
After dozens of clients, Kat now teaches branding process as a consultant, mentor, and speaker.
BRAND IDENTITY DESIGNER FOR SMALL BUSINESSES
I've been a graphic designer for over ten years, six of which I've specialized in Logo and Brand Identity Design. I made the switch to focus specifically on branding because I realized that a logo design is just not enough. Brand owners need more than a fancy logo to compete against big corporate budgets and shortening attention spans.
what to expect
STAGES OF THE BRAND IDENTITY PROCESS
Our services are best fit for entrepreneurs and owners focused on creating positive, impactful changes through their businesses. We're dedicated to creating beautiful, effective brands and a marketing strategies that work, and as such focus only on collaborating with businesses ready to invest, take action, and commit to their growth.
01.
BRAND CONSULTATION
One hour, face -to-face, in-depth consultation where we talk anything and everything about your business, your goals, design styles, and more.
MOOD BOARDS
There are endless variations of design routes we can go, so to narrow things down, we'll set the tone first to make sure our look and feel is right.
02.
BRAND IDENTITY PROPOSALS
Where all the magic happens, you'll receive three fully realized brand concepts completely ready to move forward, including collateral mockups to better envision your brand. All you need to do is choose!
03.
DELIVERABLES
After choosing your desired brand, we'll implement your new brand on a few pre-decided collateral pieces and provide you with a set Brand Guide, describing how to use your assets and new brand!
04.
AFTER BRAND
ACTION PLAN
My goal is to make sure you have everything you need to carry out your brand effectively and consistently moving forward, with or without me. However, you do have the option to hire my Brand Consulting services to help direct you or your in-house design team.
05.
what clients say
TESTIMONIALS + RESULTS
what clients say
TESTIMONIALS + RESULTS
erika so // happiness coach
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
nicky lehwald // energetic healer
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
what clients say
TESTIMONIALS + RESULTS
erika so // happiness coach
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
nicky lehwald // energetic healer
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
what clients say
TESTIMONIALS + RESULTS
erika so // happiness coach
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
nicky lehwald // energetic healer
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
what clients say
TESTIMONIALS + RESULTS
erika so // happiness coach
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
nicky lehwald // energetic healer
Once you've got all the groundwork done, we'll plop it all into whatever collateral makes most sense for you. In the group we'll go over...
brand strategy + design
FOR WORLD CHANGERS, CYCLE BREAKERS, THOUGHT LEADERS
I'M KAT
hello
Over a decade of design experience building brands in a wide range of industries, now on a mission to bring brand visions to life for big thinkers, cycle breakers, and thought leaders.
Why? Ten years ago, I was depressed, in a toxic relationship, struggling as a single parent, and unemployed. I've since realized the steps I took to change my life and start my business, was my way of rebranding myself.
Now I want to empower and support anyone else brave enough to share their stories, services, art, or solutions with the world.
the world is changing
THANKS TO PEOPLE LIKE YOU
people are waiting
for what you offer
There are people craving your exact voice, talent, specialty. But if you're struggling to get out of your head, and into their feed, let's come up with an easy, realistic plan, custom for you, that equips and empowers you to show up.
you bring value, but you aren't monetizing
A common struggle for many is over giving, not knowing how to structure pricing, or feeling doubt that someone will pay your rates. The solution is strategy. Let's dive in deep, identify issues, and set you up to sell in a way that feels good.
so many big goals,
such little bandwidth
The kind of people who change the world are often creative, big thinkers. This often means they also feel overwhelmed, frustrated, or scattered. Let's work together to get you a clear roadmap you can tackle and tools to help you do it.
services
YOUR STORY
Do you have a message that needs to be shared with the world, but lack clarity or vision to pull it all together?
YOUR SERVICE
Do you have a solution you know could help, but aren't sure how to get in front of the people who need it?
YOUR BUSINESS
Are you an established business but you know your look doesn't communicate the top notch brand you are?
REBRAND FOR NEXT LEVEL GROWTH
SET THE VISION. IMPLEMENT THE STRATEGY. EMBODY THE BRAND.
How much time and money are you wasting, hopping around from designer to designer?
Is your audience confused by your messaging? Do they know how valuable you can be to them?
Do you want to become a household, recognizable brand but know you still look DIY and amateur?
Many of the struggles business owners face can be remedied through strategic brand movements. Finally get a brand that clearly communicates your value at a glance, effectively speaks to the audience you're targeting, and makes you feel excited and proud to represent you.
YOU KNOW YOU NEED TO
REBRAND IF...
– People constantly question your rates
– People don't understand what your service or business does
– There's a lot of competition for your service or industry, and you don't know how to stand out
– You've been through numerous iterations of designs and designers, but still can't get the look you're after
– Younger or lesser quality competition is getting the deals, investors, or followers you seek
– You've been around a long time, but no one knows or recognizes your company
– Your company or service is multi-faceted, so you struggle with direction or building concise marketing
PEOPLE DO NOT BUY GOODS AND SERVICES.
THEY BUY RELATIONS, STORIES, AND MAGIC.
– SETH GODIN
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I'm a paragraph. Click here to add your own text and edit me. It's easy. - 18
I'm a paragraph. Click here to add your own text and edit me. It's easy. - 14 Main
I'm a paragraph. Click here to add your own text and edit me. It's easy. - 12 Small Description
EXCLUSIVE PARTNERSHIP WITH PEARL RESOURCING
A Product and Packaging Development Agency
Exclusive Partnership with Pearl Resourcing
A Product and Packaging Development Agency
DESIGN IS A LOT LIKE CLEAR THINKING MADE VISUAL.
– EDWARD TUFTE
People do not buy goods and services.
They buy relations, stories, and magic.
– SETH GODIN
PEOPLE DO NOT BUY WHAT YOU DO. THEY BUY WHY YOU DO IT.
– SIMON SINEK
PEOPLE BUY FEELINGS. BRANDING SETS THAT TONE.
People make purchasing decisions based off how they perceive a product or service will make them feel. We can work together to get you a Brand Identity that sets that tone, and communicates it at a glance.
The Brand Identity Process was fun and forced me to focus. It sent me on
Kat was amazing from start to finish on our project! I tend to way overthink everything. She somehow knew how to wade through all the 'thinking' to get to the 'feeling' of my brand. She was able to put something together that was not only gorgeous to look at, but felt right, too. I am always so excited to show off what ever she puts her touch on!"
...and I feel the most passion, energy, and drive when I'm helping business owners reach their potential through effective, impactful Brand Identity Designs.
It is my mission to serve purpose driven, real-people powered businesses, helping strengthen our communities and our world at large.
A PRIME MOMENT IN TIME TO BE A SMALL BUSINESS OWNER
Today's online space has created an open platform for consumers' needs and values to be heard. As it turns out, they're demanding higher quality, transparent business ethics, and sincere, genuine interactions. Now more than ever, the playing field has been leveled, allowing smaller businesses to do more, reach more people, and make more sales, without needing a big corporate marketing budget.
Although ideal, it can still be confusing for business owners to know where to start. How do you separate yourself from competition when there's so much of it? How can you make sure your brand holds its own against competitors without looking so similar, it gets lost in the blur? What's the balance between looking high quality, without feeling inaccessible? How do you communicate your mission in a glance? This internal conflict is where Branding can help and I'd love to show you how.
You Know You Need a Brand Identity If...
– You've been through numerous iterations of designs and designers, but still can't get the look you're after
– Younger or lesser quality competition is getting the deals, investors, or followers you seek
– You've been around a long time, but no one knows or recognizes your company
– Your company or service is multi-faceted, so you struggle with direction or building concise marketing
– People constantly question your rates
– People don't understand what your service or business does
– There's a lot of competition for your service or industry, and you don't know how to stand out
WHAT IS A BRAND IDENTITY + WHY IS IT IMPORTANT?
A combination of unique designs, signs, symbols, or words that identifies a product and differentiates it from its competitors. Over time this becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind.
POINT: People make purchasing decisions based off how they perceive a product or service will make them feel. Effective Brand Identities set that tone and feeling.
BRAND DEFINITION:
People buy feelings.
Branding sets that tone.
Content may be King, but consistency is Queen, and she's the one everyone remembers!
When you consistently utilize specific Branded assets, colors, fonts, graphics, verbiage personality, etc., and blend it with repetitious marketing, people can't help but begin to associate those visual triggers with your Brand.
MAXIMIZE YOUR MARKETING
Maximizes
your
marketing.
(And budget!)
Did you know the average consumer decides within a few seconds whether or not your brand is suitable for them?
This decision is literally made at a glance. Which is why depicting your value accurately, aligning with your target audience's expectations of what you should look like, will lead to higher sales success.
DEPICTS THE VALUE YOU ARE WORTH
Depicts your business at the value it's worth.
One of the leading issues brand owners face is not knowing where to start when it comes to marketing, or how to verbalize their offerings in an effective and succinct way. When properly approached, a good Brand should lay the foundation on which to provide you a clear, concise, and attractive brand message to market.
COMMUNICATE +
CLARIFY YOUR MESSAGE
Effectively communicates and clarifies your message.
We've all seen the saying, "Vibe attracts Tribe," but when it comes to visual design, this is true in such a quick, significant, but subtle way, that we often don't even catch when it happens. The fonts, colors, images, and verbiage choices you make, all culminate into a look and feel that either resonates or pushes away your target audience. Branding helps customers quickly digest whether your company tribe persona and aligns with theirs' and their lifestyle.
CONNECT WITH
YOUR AUDIENCE
Better connects you to your ideal audience.
"Customers will never love a company until the employees
love it first." – Simon Sinek
While that may or may not be the highest or most direct indicator of sales success, it is true that branding's ability to clarify a solid message can help everyone on the team understand how to best act, represent, direct, and move forward together collectively, steering the ship more smoothly.
COMPANY VISION
+ DIRECTION
Defines your company's vision and direction
THE BRAND IDENTITY PROCESS
The marketplace is a jungle, and the design process can get dense. To land where you want it often takes months of work, endless revision cycles, and frustration for everyone involved.
My Brand Identity Process is a 3-stage technique that after over five years and dozens of brands later, has proven to deliver time and time again. Together we walk through step by step, through the same processes used by big budget design agencies to get an effective, cohesive visual brand that will...
-
Stand out in the marketplace authentically
-
Connect with the audience you want
-
Portray your value at a glance
-
Maximize your marketing
-
Truly represent the heart and soul that drives your company each day
A PROVEN PROCESS
RESEARCH
RESEARCH
STRATEGY
PRESENTATION
IMPLEMENT
ANALYZE
+ REVISE
REVIEW +
COMPLETE
HOW TO KNOW IF THE BRAND IDENTITY PROCESS
IS THE RIGHT SERVICE FOR YOU?
BRANDING HELPS MOST WITH...
Depicting Your Value
Most customer and pricing issues are due to a mismatch between the value you portray, and the value you actually provide. Let's fix that.
Connecting with Your Audience
People decide at a glance if you're the right fit for them or not. Make sure you're hitting the audience you want to target by not over or under-designing.
Maximizing Your Marketing
A cohesive look across all collateral will build brand equity and makes you easier to recognize, thus making your marketing more effective.
BEST FIT FOR THOSE...
At Next Level Growth Stage
Specifically tailored for businesses who have passed the start-up stage and are ready to expand.
Want Process & Expertise
Thought out, in-depth process, with design decisions made for a reason, backed by research, education, and years of experience.
In Need of a Brand Director
To lead company or in-house designer, without having to hire a full time director position.
WORKING TOGETHER LOOKS LIKE...
Agency Level,
Boutique Atmosphere
High end agency quality design, without the stuffiness or hoops a larger design agency might come with.
Neat & Tidy 3 Month Process
Nix the no-end-in-sight months of process and revision cycles. Everything you need in a brand in 3 months. Done!
Affordable After Plan
After you choose a brand, I can work with your team at an hourly Consulting rate, similar to a Brand Director, without the in-house cost.
WHAT IS A BRAND IDENTITY + WHY IS IT IMPORTANT?
A combination of unique designs, signs, symbols, or words that identifies a product and differentiates it from its competitors. Over time this becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind.
POINT: People make purchasing decisions based off how they perceive a product or service will make them feel. Effective Brand Identities set that tone and feeling.
BRAND DEFINITION:
People buy feelings.
Branding sets that tone.
Content may be King, but consistency is Queen, and she's the one everyone remembers!
When you consistently utilize specific Branded assets, colors, fonts, graphics, verbiage personality, etc., and blend it with repetitious marketing, people can't help but begin to associate those visual triggers with your Brand.
MAXIMIZE YOUR MARKETING
Maximizes
your
marketing.
(And budget!)
Did you know the average consumer decides within a few seconds whether or not your brand is suitable for them?
This decision is literally made at a glance. Which is why depicting your value accurately, aligning with your target audience's expectations of what you should look like, will lead to higher sales success.
DEPICTS THE VALUE YOU ARE WORTH
Depicts your business at the value it's worth.
One of the leading issues brand owners face is not knowing where to start when it comes to marketing, or how to verbalize their offerings in an effective and succinct way. When properly approached, a good Brand should lay the foundation on which to provide you a clear, concise, and attractive brand message to market.
COMMUNICATE +
CLARIFY YOUR MESSAGE
Effectively communicates and clarifies your message.
We've all seen the saying, "Vibe attracts Tribe," but when it comes to visual design, this is true in such a quick, significant, but subtle way, that we often don't even catch when it happens. The fonts, colors, images, and verbiage choices you make, all culminate into a look and feel that either resonates or pushes away your target audience. Branding helps customers quickly digest whether your company tribe persona and aligns with theirs' and their lifestyle.
CONNECT WITH
YOUR AUDIENCE
Better connects you to your ideal audience.
"Customers will never love a company until the employees
love it first." – Simon Sinek
While that may or may not be the highest or most direct indicator of sales success, it is true that branding's ability to clarify a solid message can help everyone on the team understand how to best act, represent, direct, and move forward together collectively, steering the ship more smoothly.
