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STRATEGY

Effective brands are built off a clear vision and stable foundation. Together we'll find your unique position in the market and clarify your direction before designing.

IDENTITY DESIGN

My most popular package for next level growth, ready to start showing up in the market place as the top notch brand you are through a custom Brand Identity Process.

COACHING

An empowering mix between DIY and coaching, in this setting we can walk through the basics of what you need to get your business or brand up and running in the best way for you.

YOUR STORY

Do you have a message that needs to be shared with the world, but lack clarity or vision to pull it all together?

YOUR SERVICE

Do you have a solution you know could help, but aren't sure how to get in front of the people who need it?

YOUR BUSINESS

Are you an established business but you know your look doesn't communicate the top notch brand you are?

REBRAND FOR NEXT LEVEL GROWTH

SET THE VISION. IMPLEMENT THE STRATEGY. EMBODY THE BRAND.

How much time and money are you wasting, hopping around from designer to designer?
Is your audience confused by your messaging? Do they know how valuable you can be to them?
Do you want to become a household, recognizable brand but know you still look DIY and amateur?

Many of the struggles business owners face can be remedied through strategic brand movements. Finally get a brand that clearly communicates your value at a glance, effectively speaks to the audience you're targeting, and makes you feel excited and proud to represent you.

Tropical Leaves
YOU KNOW YOU NEED TO
REBRAND IF...

– People constantly question your rates

– People don't understand what your service or business does

– There's a lot of competition for your service or industry, and you don't know how to stand out

– You've been through numerous iterations of designs and designers, but still can't get the look you're after

– Younger or lesser quality competition is getting the deals, investors, or followers you seek

– You've been around a long time, but no one knows or recognizes your company

– Your company or service is multi-faceted, so you struggle with direction or building concise marketing

PEOPLE DO NOT BUY GOODS AND SERVICES.
THEY BUY RELATIONS, STORIES, AND MAGIC.
– SETH GODIN

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EXCLUSIVE PARTNERSHIP WITH PEARL RESOURCING

A Product and Packaging Development Agency

Exclusive Partnership with Pearl Resourcing

A Product and Packaging Development Agency

DESIGN IS A LOT LIKE CLEAR THINKING MADE VISUAL.
– EDWARD TUFTE
Banana Leaves
People do not buy goods and services.
They buy relations, stories, and magic.
– SETH GODIN
PEOPLE DO NOT BUY WHAT YOU DO. THEY BUY WHY YOU DO IT.
– SIMON SINEK
PEOPLE BUY FEELINGS. BRANDING SETS THAT TONE.

People make purchasing decisions based off how they perceive a product or service will make them feel. We can work together to get you a Brand Identity that sets that tone, and communicates it at a glance.

The Brand Identity Process was fun and forced me to focus. It sent me on

Kat was amazing from start to finish on our project! I tend to way overthink everything. She somehow knew how to wade through all the 'thinking' to get to the 'feeling' of my brand. She was able to put something together that was not only gorgeous to look at, but felt right, too. I am always so excited to show off what ever she puts her touch on!"

...and I feel the most passion, energy, and drive when I'm helping business owners reach their potential through effective, impactful Brand Identity Designs. 

It is my mission to serve purpose driven, real-people powered businesses, helping strengthen our communities and our world at large.

A PRIME MOMENT IN TIME TO BE A SMALL BUSINESS OWNER

Today's online space has created an open platform for consumers' needs and values to be heard. As it turns out, they're demanding higher quality, transparent business ethics, and sincere, genuine interactions. Now more than ever, the playing field has been leveled, allowing smaller businesses to do more, reach more people, and make more sales, without needing a big corporate marketing budget.

Although ideal, it can still be confusing for business owners to know where to start. How do you separate yourself from competition when there's so much of it? How can you make sure your brand holds its own against competitors without looking so similar, it gets lost  in the blur? What's the balance between looking high quality, without feeling inaccessible? How do you communicate your mission in a glance? This internal conflict is where Branding can help and I'd love to show you how.

You Know You Need a Brand Identity If...

– You've been through numerous iterations of designs and designers, but still can't get the look you're after

– Younger or lesser quality competition is getting the deals, investors, or followers you seek

– You've been around a long time, but no one knows or recognizes your company

– Your company or service is multi-faceted, so you struggle with direction or building concise marketing

– People constantly question your rates

– People don't understand what your service or business does

– There's a lot of competition for your service or industry, and you don't know how to stand out

THE BRAND IDENTITY PROCESS

The marketplace is a jungle, and the design process can get dense. To land where you want it often takes months of work, endless revision cycles, and frustration for everyone involved.

My Brand Identity Process is a 3-stage technique that after over five years and dozens of brands later, has proven to deliver time and time again. Together we walk through step by step, through the same processes used by big budget design agencies to get an effective, cohesive visual brand that will...

  • Stand out in the marketplace authentically

  • Connect with the audience you want

  • Portray your value at a glance

  • Maximize your marketing

  • Truly represent the heart and soul that drives your company each day

A PROVEN PROCESS
RESEARCH
RESEARCH
STRATEGY
PRESENTATION
IMPLEMENT
ANALYZE
+ REVISE
REVIEW +
COMPLETE
WHAT IS A BRAND IDENTITY + WHY IS IT IMPORTANT?

People buy feelings.

Branding sets that tone.

Maximizes

your

marketing.

(And budget!)

Depicts your business at the value it's worth.

Effectively communicates and clarifies your message.

Better connects you to your ideal audience.

Defines your company's vision and direction

HOW TO KNOW IF THE BRAND IDENTITY PROCESS

IS THE RIGHT SERVICE FOR YOU?

BRANDING HELPS MOST WITH...

Depicting Your Value

Most customer and pricing issues are due to a mismatch between the value you portray, and the value you actually provide. Let's fix that.

Connecting with Your Audience

People decide at a glance if you're the right fit for them or not. Make sure you're hitting the audience you want to target by not over or under-designing.

Maximizing Your Marketing

A cohesive look across all collateral will build brand equity and makes you easier to recognize, thus making your marketing more effective.

BEST FIT FOR THOSE...

At Next Level Growth Stage
Specifically tailored for businesses who have passed the start-up stage and are ready to expand.

Want Process & Expertise
Thought out, in-depth process, with design decisions made for a reason, backed by research, education, and years of experience.

In Need of a Brand Director
To lead company or in-house designer, without having to hire a full time director position. 

WORKING TOGETHER LOOKS LIKE...

Agency Level,
Boutique Atmosphere

High end agency quality design, without the stuffiness or hoops a larger design agency might come with.

Neat & Tidy 3 Month Process
Nix the no-end-in-sight months of process and revision cycles. Everything you need in a brand in 3 months. Done!

Affordable After Plan
After you choose a brand, I can work with your team at an hourly Consulting rate, similar to a Brand Director, without the in-house cost.

WHAT IS A BRAND IDENTITY + WHY IS IT IMPORTANT?

People buy feelings.

Branding sets that tone.

Maximizes

your

marketing.

(And budget!)

Depicts your business at the value it's worth.

Effectively communicates and clarifies your message.

Better connects you to your ideal audience.

Defines your company's vision and direction

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