EVERYTHING YOU NEED TO KNOW

We require paid Deposit and Signed Terms prior to starting. Receipt of both allows scheduling of 1-Hour in-Depth Brand Consultation.

You can schedule your one time 15 min. Free Consult at any time.

Exact Brand Assets will vary, but may include:

• Logo Files

• Logo Variation Files

• Font Files

• Color Palette & PMS codes

• Commonly Used Headline Graphics

• Branded Graphic Vectors*

• Stock Photography*

• Graphic Illustrations*

• Call out stamps

Files may be provided in EPS, JPG, PNG, or PDF as requested, in any colors needed or requested.

*Delivery of these assets are dependent on brand, stock photo fees or copyright, graphic illustration fees or copyright, etc. and are provided based on importance to maintaining Brand consistency. (In otherwords, not every icon, asset, illustration, photo, or piece used in mock up will necessarily be provided. Only assets that are vital and part of brand design will be provided. Other assets may be provided upon request, depending on fee or copyright situation.)

Any of the following examples could be a possible Collateral option. Exact pieces can be determined during the Brand Consultation. The number of collateral pieces provided will range depending on how many hours each piece will take, totaling to 8-10 hours of work. To calculate what possible collateral choices could include, see the Collateral section in my Services Page.

Collateral Examples:

• Branded Decks:

  • Pitch Deck

  • Sales Deck

  • Investor Decks

• Company Collateral:

  • Business Cards

  • Letterhead

  • E-Mail Signatures

• Sales Collateral

  • Sales Sheets

  • In-Take Forms

  • Order Forms

• Promotional Material:

  • Postcards

  • Flyers

  • Posters

  • Brochures

  • Pamphlets

• Social Media Assets:

  • Profile Photo

  • Cover Photo

  • Canva template/s

  • Instagram curation

  • Youtube curation

  • Assets for RangeMe, Linkedin, etc.

• Website Assets:

  • Banners

  • Headline Graphics

  • Custom Button Graphics

• Website Design Mockups or Implementation

  • *Will incur added fee, best tackled as a separate project

• Tradeshow Material

  • Background Banners

  • Pop Up Banners

  • Table Runners

  • Posters

  • Display Sheets

  • Sales Sheets

  • Swag/Take Aways

  • Booth Invites

• Digital Marketing:

  • E-mails

  • Digital Campaign assets

  • Welcome Series E-Mails

• Packaging & In-Store Promo Material:

  • POP Displays

  • Info Cards

  • End Cap Mockups

  • 3D Packaging Mockups

Etc.! On and on, options are endless. We'll discuss and decide on exact Collateral for each package during your In-Depth Consultation, then any/all Collateral following can be implemented with your Discounted Hourly Rate or within a Custom Retainer.

Following your Service Package, I'll wrap up all your files, send your Brand Assets, your set Brand Guidelines, and close out your Package.

At this point you should have everything you need to carry on a strong cohesive Brand, with or without me. (It's okay, different designers for different needs and budgets, I totally understand!)

Because of the amount of work I pour into every Brand Identity Process, unfortunately I'm no longer available to provide direct hourly or project-by-project design services. However, if you'd like to continue having me involved in your brand (woohoo!), then I can work with your team acting similar to a Brand Director.

What Does this Mean?

• I would work with your team, providing clear design direction, feedback, revisions, and suggestions to ensure the Brand stays consistent.

• Depending on the acces I have to your files, there may be overlap and times when I need to jump in approach the design hands on.

Who does the design work?

This would be up to your team! Options include...

• DIY designing it

• Hiring an in-house designer

• Hiring an independent contractor designer

Rates

• $175/hr

• $950 for 6 Sessions

• Flat Monthly Retainer Rates available upon request

No, but sometimes yes.

Unfortunately at this time, I do not take on any new projects at an hourly rate without a Service Package first.

If however, you exceed the alotted Revision Rounds and hourly range during our build out of your Collateral, then we will continue on at an hourly rate of $125. This hourly rate is only for existing clients during the Brand Identity Process or for any work done directly in relation after.

While I get very involved and in-depth with suggesting content, I don't take responsibility (or liability) for writing content.

Often times I will pull from your current content and make edits as I see needed. If you do not have any content at all for me to base off of, I will use placeholder text. If you'd like help with content creation, we can work together within a Consulting premises to create content together, or we can explore finding a third-party content writing contractor together.

Suggested Content I might create during the Brand Identity Process:

• Headlines or Hooks

• Subheadlines

• Taglines or Slogans

• Elevator pitch or Business description

• Concise mission statement or core values

• Key Points or Product Features

*Again, this content comes up organically during the process, performed as a courtesy, and is not guaranteed.

I do! Please Contact Me if you're interested!

Terms are to ensure a healthy work relationship between both parties, Client and Designer. Many of the following terms are applicable to current clients, for projects following the completion of a Service Package. For new clients, a link to sign terms virtually and a PDF to keep on record will be e-mailed to you.

Signed Terms and Deposit are due in order for work to begin.

An Estimate & Terms will be sent by e-mail to sign virtually or physically and then returned.

Deposit amount is 30% of Brand Identity Package rate = $1500 USD

Variables may change the final balance and timeline, which include, but are not limited to the following:

• Revisions or additions

• Late feedback or content

• Rushed deadlines

• Late deposit or payments

Specific Requirements regarding preparation of files, printing, etc., must be submitted to Kat Mai Designs by e-mail in writing prior to start.

Client retains responsibility over managing and providing any technical requirements necessary in order to complete project, including communication with client’s choice of printer, manufacturer, die lines, etc.

Written requests can be sent to kat@katmaidesigns.com

Any proofing, revising, and editing performed by Designer is done at Designer discretion and as a courtesy service.

All Final Proofing and Print Responsibilities belong to the Client.

Client is 100% responsible and liable for any errors, mis-prints, miscommunications with printers or third party services, etc. that may occur.

A Point of Contact (POC) must be specified to hold the responsibility of:

• Overseeing and communicating project management and timelines on behalf of Client

• Providing all necessary content, directions, or materials from Client or Subcontractors

• Permitting Kat Reyes Design rights and usage of all necessary content or materials from Client or Subcontractors

• Authorizing approvals throughout project

• Approval of all tangible materials

Typical Business Hours & Days are to be respected by both Client and Kat Mai Designs, and all work and contact to be conducted within the standard work week (defined below). Kat Mai Designs is closed on all major holidays and the entire week of Christmas.

In-Office Hours:

9am-5pm PST*

Monday-Friday

*Flexibility to accommodate varying time zones or schedules available with notice.

E-Mail is the preferred method of communication. Designer aims to reply to all inquiries within 24 hours, however, in order to provide the best service to all clients equally, please allow up to two business days for response on any messages sent to Kat Mai Designs by phone, email, text, or other.

Turn Around Time

Designer goal is to always provide the best quality work within an efficient time frame, respectful to all clients and team members, and as such projects are planned out and scheduled up to 1-2 weeks in advance.

Thus, depending on scope of project, please allow up to 2 weeks turn around on new project requests, and up to 2-3 days on revisions.

Rush Fees

• 1.5x the hourly rate for requests with a turn around time of less than 1 week

• 2x the hourly rate for requests with a turn around time of 24-48 hours

• Projects requesting a same or next day turn around cannot be guaranteed.

Aside from Deposits, all payments are due within 14 days of Invoice Date and can be made with the following options.

Payment Options include:

• Business, Personal, or Cashier’s Check to Kat Reyes Design (Not Kat Mai Designs) A mailing address will be provided to you by e-mail Please remember that delayed payments can result in a delay of process or deliverables

• Direct Deposit Inquire with billing@katreyesdesign.com for details

• PayPal Including a 0.3% transaction fee sent to katreyesdesign@gmail.com

NON-PAYMENT

grants Designer right to suspend work and/or withhold issuing any project deliverables. Late Fees will incur as follows from Invoice Date:

• 15 days: $25

• 30 days: $50

• 30+ days: $50 + 10% monthly charge

PAUSE IN WORK FEE

of $500 will be incurred after any break in work of longer than 6 weeks for Service Package Agreements. Work may be continued at the fixed $175 an hour rate unless negotiated otherwise.

Any unresolvable disputes between Client and Designer will be settled by third party mediation to be chosen by Kat Reyes Design at that time. In the event any party pursues litigation, the prevailing party shall be entitled to recover its actual reasonable attorney's fees and reasonable associated costs.

Level of Rights for intellectual property and/or materials created under this contract will be detailed on Invoice and transferred to Client upon receipt of final payment for deliverables. Samples, Credit, or any rejected Design Work or Options are allowed to Kat Reyes Design at Designer's discretion unless written and agreed otherwise.