Equilibrio
Practitioner offering prenatal and postpartum massage, plus massages for children & teens. Their focus is on science-based prenatal massage, delving into the research literature to both educate and comfort clients safely during a time when many massage clinics either avoid or improperly treat women.
SERVICE
Brand Identity Process
01. Mood Board
02. Logo + Brand Identity Process
03. Deliverables + Brand Guide
CLIENT FEEDBACK
"The Brand Identity Process was fun and forced me to focus. It sent me on a year+ of solid growth. 2019 was up 33% after launching revised brand in October 2018.
Kat was amazing from start to finish on our project! I tend to way overthink everything. She somehow knew how to wade through all the 'thinking' to get to the 'feeling' of my brand. She was able to put something together that was not only gorgeous to look at, but felt right, too. I am always so excited to show off what ever she puts her touch on!"
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– Nicole Trombley, owner of Equilibrio Massage
MOOD BOARDS
Following an in-depth Consultation, I spend a whole week researching your company, goals, audience, competitors, etc., to narrow down 3 look and feel options that would make the most sense for what you're trying to accomplish. I've found it to be more effective to first set the tone, and have that direct the logo and brand identity designs, versus wasting time designing too wide and exploring options that are not relevant for the "vibe" you're trying to depict.
01
LOGO + BRAND IDENTITY PROPOSALS
Based off the chosen Mood Board, I develop 3 different Logo and Brand Identity sets. One style can go so many ways, and likely, your target audience has been exposed to many competitors similar to you. So our goal at this stage is to create as realistic of a brand mock up we can, so you can fully visualize your product, brand, how it stands up on the shelf, next to competition, and if it's a good fit for you and your team.
02
DELIVERABLES + BRAND GUIDE
After choosing a Logo and Brand Option, I set your Brand Guidelines and begin implementing your brand onto your chosen collateral pieces or product packaging. These guidelines will include any and all instructions you may need to ensure your brand stays consistent over a long period of time, so you can effectively build up your brand awareness and brand equity.
03
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PORTFOLIO + CASE STUDIES
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