
strategy
An effective brand can only be as powerful and impactful when it's based on fully understanding the business, its purpose, clients, and goals. This is what we strive to do in 6 sessions, spread out over 2-3 days, BEFORE designing, like a strategy intensive!
Brand Attributes
Goal of this session is to come up with a clear Brand Statement that represents each key aspect of your business, from culture, customers, voice, feeling, impact, and x-factor.
Goals Prioritization
To make sure we never lose sight of our goals, during this session, we clarify your how you're making money, how you're spreading awareness, and what systems you may (or may not) have in place.
Data Matching
The goal of this session is to generate ideas, features, and solutions based on matching your top 3 business goals with the top 3 customer needs. This marriage is where the magic happens!
Customer Profiles
Always more eye-opening than clients realize, this session is all about understanding anything and everything regarding your Ideal Client, their experience, and why they need you.
Attribute Clustering
After understanding ourselves, our customers, and our goals better, we'll come back to Brand Attributes, this time narrowing down even more to focus on Voice, Feeling, and Impact.
Impact Narrative
As the final step, we combine everything we've worked on to create impactful stories that speak directly to your customer through each of the buyer life stages, from Discovery to Advocate.

INVESTMENT
– 6 sessions, totaling to about 9 hours
– spread out over 2-3 days, depending on your availability
– best to schedule back to back
– great for teams & well established businesses 3-5+ years
$500
Flat Fee • Paid in Full Upfront
DELIVERABLE
– finished Brand Book + Strategy
– 1 x complimentary Design Mood Board
– optional to progress into design phase or take learnings to move forward with another design team