For years, The Brand Identity Process has been so effective in meeting my clients' needs, that it is now the only service package I offer.
Blah blah this page is about The Brand Identity Process mostly, how you do have the option to Add On to your package, and also just like infinite questions regarding the Brand Identity Process. Except FAQ and Terms because that ish won't transfer pages, so I have to leave it where it is.
For years, The Brand Identity Process has been so effective in meeting my clients' needs, that it is now the only service package I offer.
Blah blah this page is about The Brand Identity Process mostly, how you do have the option to Add On to your package, and also just like infinite questions regarding the Brand Identity Process. Except FAQ and Terms because that ish won't transfer pages, so I have to leave it where it is.
strategy
An effective brand can only be as powerful and impactful when it's based on fully understanding the business, its purpose, clients, and goals. This is what we strive to do in 6 sessions, spread out over 2-3 days, BEFORE designing, like a strategy intensive!
Brand Attributes
Goal of this session is to come up with a clear Brand Statement that represents each key aspect of your business, from culture, customers, voice, feeling, impact, and x-factor.
Goals Prioritization
To make sure we never lose sight of our goals, during this session, we clarify your how you're making money, how you're spreading awareness, and what systems you may (or may not) have in place.
Data Matching
The goal of this session is to generate ideas, features, and solutions based on matching your top 3 business goals with the top 3 customer needs. This marriage is where the magic happens!
Customer Profiles
Always more eye-opening than clients realize, this session is all about understanding anything and everything regarding your Ideal Client, their experience, and why they need you.
Attribute Clustering
After understanding ourselves, our customers, and our goals better, we'll come back to Brand Attributes, this time narrowing down even more to focus on Voice, Feeling, and Impact.
Impact Narrative
As the final step, we combine everything we've worked on to create impactful stories that speak directly to your customer through each of the buyer life stages, from Discovery to Advocate.
GRAHAM S., Earth's Natural Clay
Kat who lead the design effort is extraordinary, phenomenal designer, and just couldn't be happier with outcome, and we have high hopes that the new rebrand will lead to more sales... 5 stars, couldn't be happier. (Performed in partnership with Pearl Resourcing.)
INVESTMENT
– 6 sessions, totaling to about 9 hours
– spread out over 2-3 days, depending on your availability
– best to schedule back to back
– great for teams & well established businesses 3-5+ years
$500
Flat Fee • Paid in Full Upfront
DELIVERABLE
– finished Brand Book + Strategy
– 1 x complimentary Design Mood Board
– optional to progress into design phase or take learnings to move forward with another design team