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Earth's Natural Clay

Client acquired a premium bentonite clay company with an established following, but lacked the high end brand that matched its price point, made it difficult to expand or compete selling online, and didn’t interest buyers for retail contracts.


Brand Identity Process

   01. Mood Board

   02. Logo + Brand Identity Process

   03. Deliverables + Brand Guide


"I can't recommend them highly enough. They did an awesome job with our rebrand and our repackaging. What we found is they’re a very unique group... Kat who led the design effort is an extraordinary, phenomenal designer, and just couldn't be happier with the outcome. We have high hopes that the new rebrand will lead to more sales... 5 stars, couldn't be happier."

Graham S., Earth’s Natural Clay

(brand project in partnership with Pearl Resourcing)


Following an in-depth Consultation, I spend a whole week researching your company, goals, audience, competitors, etc., to narrow down 3 look and feel options that would make the most sense for what you're trying to accomplish. I've found it to be more effective to  first set the tone, and have that direct the logo and brand identity designs,  versus wasting time designing too wide and exploring options that are not relevant for the "vibe" you're trying to depict.


Based off the chosen Mood Board, I develop 3 different Logo and Brand Identity sets. One style can go so many ways, and likely, your target audience has been exposed to many competitors similar to you. So our goal at this stage is to create as realistic of a brand mock up we can, so you can fully visualize your product, brand, how it stands up on the shelf, next to competition, and if it's a good fit for you and your team.


After choosing a Logo and Brand Option, I set your Brand Guidelines and begin implementing your brand onto your chosen collateral pieces or product packaging. These guidelines will include any and all instructions you may need to ensure your brand stays consistent over a long period of time, so you can effectively build up your brand awareness and brand equity.


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